Business Events Sydney (BESydney) has unveiled a new
strategies and corporate restructure that will see the company target NSW MICE
opportunities.
Announced yesterday, the company said among the key changes
would be the appointment of a Mumbai-based representative to drive more Indian
business as well as the launch of a new corporate structure that will see
company’s resources grow.
Kicking off from July 2012, BESydney chief executive Lyn
Lewis-Smith said the organisation would also be divided into four teams focused
on growing, securing, delivering and sustaining.
“The new structure will better support clients throughout
the event lifecycle, and combined with other initiatives – such as our new
Future Leaders program – will help to give us the edge on understanding and
delivering meetings for the coming generations,” Ms Lewis-Smith said.
“We are refocused, re-energised and realigned for the
future.”
As well, the company said it would look to recruit a new
general manager of business development while from 1 June Hannah Jamieson will
step into the new role of general manager of strategic marketing.
Robyn Johnson will also join the team under the role of
general manager event delivery as Sonya Stewart remains in her role a chief
financial officer.
“The team is excited,” she added.
“We will streamline processes, deepen and expand
international and domestic collaborative relationships with the private and
public sectors, and increase our flexibility and agility to respond to emerging
market trends.
“This year BESydney has already achieved a record number of
bid wins, and there are a number of weeks to go before we close the books.
“Yet, achievement doesn’t mean we can be complacent. It is
time to challenge the status quo!”
(Source: eTravelblackboard.com)
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