Sydney's Event Showcase - Promises A Sensory Special Event

With less than three weeks until opening, the team behind Sydney's Event Showcase 2012 released numerous new show features today, as they ramp up their strategy to engage event buyers to the show floor.


Event Director Rowan Marchingo has tapped into his event production expertise to design and deliver an exhibition experience that will stimulate the five senses.  


"Sydney's Event Showcase 2012 will become what it promotes, a special event that delivers serious business returns for all involved. 


"We've ramped up the on-the-show floor experiences this year to showcase the best ideas and inspiration for those who manage, buy and deliver events of all shapes and sizes. 


"This year's Showcase will be an exhibition like no other," said Mr Marchingo. 
Visitor's taste buds will take delight in the brand new feature - Interactive Kitchen - where team building gurus Cheeky Food Group, Taste Food Tours and many others will lead a communal cooking class, whilst the best caterers in town will share samples of their food creations via the roving Bite Tastings. 


Visitors will be encouraged to touch and feel all the new products at the 180 exhibitor stands, and get up close and personal with industry influencers at the Party After Dark - the networking night of nights, this year to be held at Cargo Bar. For the first time ever, visitors will be able to purchase tickets to attend the event industry networking event of the year. 


The Entertainment Showcase has completely transformed the corporate entertainment on show at the exhibition. With famous Australian headliners on the bill, visitors will hear and see the ultimate in event entertainment. Additional entertainers will be also roving the isles adding an element of surprise to the Showcase. 


An interactive and informative smart phone app will be available for exhibitors and visitors to the show. Provided by ShowGizmo, it will include the full details of all the exhibitors on board, and calendarise all events occurring at the show. 


Visitors will hear from international keynote speakers Andrea Michaels and Corbin Ball at the all new, exciting program: Australia's Event Master Class Seminars, which will bring a whole host of domestic and international industry leaders together for the first time. 


Central - the heartbeat of the Showcase is still 'the place to be'. Keynote speakers from Australia's Event Master Class Seminars will congregate here to talk one-on-one with those wanting more insights into their knowledge and skills. 


A full schedule of events is available at the website
Registration is free; however it is strongly advised to register online before the Expo to avoid the queues at the door.
Catch the latest news and details at the events social media sites Facebook & Twitter

See the Events Connect site for additonal Info

Sydney Aiming For ‘Record Year’

Sydney’s convention bureau, Business Events Sydney (BESydney) says it is well on its way to delivering 2011/12 results “above and beyond” the AU$186.5 million earned by the company the year before.

Just two months into the new fiscal year, BESydney has secured 34 events estimated to be worth AU$69 million to the New South Wales economy.

BESydney acting chief executive Lyn Lewis-Smith said the company’s strategies were “definitely paying off”.

“Aligning our bid focus to the NSW Government’s priority growth sectors and increasing our efforts within the Asian market have seen Sydney enjoy a very strong start to the financial year,” Ms Lewis-Smith commented.

As well as highlighting the economic benefits events brought to NSW, the acting BESydney boss pointed to the “opportunities for knowledge sharing and networking, and trade and investment” successful tenders produced.

“Business events bring like-minded professionals, often at the pinnacle of their field, to our doorstep and help to raise awareness of Australia’s intellectual capital,” she said.

“Beyond the tally of tourism receipts, business events deliver far-reaching legacies across sectors that will help to grow NSW’s future prosperity.”

BESydney head of bidding Virginia Loyola said the team was working towards “a record year”, calling the early results “really inspiring”.

“Hard work, coupled with a strong, clear vision, has resulted in good wins to date and there are more to come,” Ms Loyola remarked.

“Whether it’s securing international conferences, national conventions and symposiums, or incentive travel from the Asian market, Sydney is competing strongly as a global city and a leading business events destination.”

(Source: Source : e-Travel Blackboard)

Fashion Models to Show Off Jewellery at Sydney Fair

Expertise Events will celebrate the JAA International Jewellery Fair’s 20th anniversary in style with a live fashion parade that will revolutionise the fair’s day-to-day format.

Dubbed ‘Collection Preview Live’, the European-style runway show will feature professional models wearing exhibitors’ jewellery and watches. Three 15-minute long parades are set to take place on each day of the fair at hourly intervals between 12pm and 2pm.

Expertise Events managing director Gary Fitz-Roy has enlisted the services of the Niche Marketing Group to produce the fashion parade that is intended to commemorate the fair’s 20th anniversary. Fitz-Roy said it may become an annual event if it receives a positive response from exhibitors and attendees alike.

Fitz-Roy said the live fashion parade will be an ideal way to showcase the latest trends in the industry. “Collection Preview Live is designed to give retailers the chance to view our exhibitors’ products in-situ on real people,” he said.

“As well as bringing a new level of entertainment, glamour and sophistication to the event, we hope to provide inspiration to retailers as they search for new solutions for their business,” he added.

Exhibitors interested in having their products showcased had to pay a fee and supply products for whichever fashion segment they were appearing in.

Separately, New Zealand retailers who are interested in attending the Sydney fair can make use of a group package developed by the New Zealand Retailers Association and the Jewellers Association of New Zealand (JANZ). The package will offer Kiwi retailers a special group price to the fair inclusive of airfares and accommodation. JANZ will also have a stand at the fair and a Kiwi lounge area.

Fashion models at last year's JAA Design Awards

Find and Book Ideal Sydney Accommodation with Metro Hotels