With some 90-plus per cent of surveyed Americans saying they have always wanted to go to Australia, Business Events Australia is confident that Australia is in good stead to incentivize employees.
e-Travel Blackboard was on location at last week’s IMEX America in Las Vegas, where regional general manager Daryl Hudson shared findings of a recent study revealing that Australia is the number one desired incentive destination for Corporate End Users, after cash incentives.
The survey also saw American event organizers list Australia as a once in a lifetime experience for many delegates.
“We are thus in a good position to play an important role in incentivizing employees to achieve and to win that Australian trip,” Mr Hudson said.
With Australia’s diverse array of destination offerings, its ability to make conducting business a breeze and its strong aviation linkages to North America, Mr Hudson told e-Travel Blackboard he wwas pleased with the enquiries at the inaugural IMEX America, symptomatic of the country’s overall performance.
According to Mr Hudson, Australia had a great year for business events in 2010, a success that has been maintained into 2011.
“We saw an overall 19 percent increase of business in 2010 over 2009 from the United States.
“Up until June this year (which is the latest data we have available), we saw a three per cent increase in the convention and conference arrivals and a nine per cent increase in total business arrivals.”
The US is Australia’s second largest source market for business events after Commonwealth neighbor, New Zealand.
Next month Business Events Australia will host fifteen US delegates at Dreamtime, Tourism Australia’s premier incentive showcase.
(Source: eTravelblackboard.com)
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