Sydney Secures Another Mega Incentive from China

Business Events Sydney (BESydney) has secured the Pro-Health China Annual Conference 2014, another mega incentive from China, worth an estimated $22.5 million in economic impact (EI) to New South Wales (NSW). 

It also follows the hugely successful Perfect China Leadership Seminar 2013, which was worth close to $21 million and welcomed more than 3,000 delegates to the harbour city in July.  

BESydney CEO Lyn Lewis-Smith said that the growth in the number of incentive events secured for Sydney over recent years is a result of the state’s targeted strategies to attract business from this important market.  

“Over the past decade, we have developed strong relationships in Asia. This has played an important part in the success that Sydney is now enjoying in the region,” Ms Lewis-Smith highlighted.  

“We know that Asia is a relationship-driven market and the long-term strategies we’ve invested in, including being the first Australian bureau to establish an in-market presence in Asia (2004), have enabled us to build networks and trust, and convert business for Sydney. 

We now have representatives in Singapore, China and India (in partnership with Destination NSW), along with Mandarin-speaking staff across key departments in our Sydney office. Together, these strategies are paying dividends!”  

Ms Lewis-Smith added that Sydney’s success could also be attributed to its ability to deliver real returns for companies that chose to reward their high achievers with a trip to the harbour city.  

“Incentives create a performance culture within companies, motivating staff to achieve results for a chance to be rewarded with an overseas trip. Sydney is an aspirational destination and  it certainly inspires teams to achieve!   

“Perfect China reports that it saw a 20% increase in sales following the company’s announcement that the 2013 incentive would be held in Sydney." 

Pro-Health China President, Mr Jason Li said that he looked forward to working with BESydney over the next year to ensure his high-achievers enjoyed a rewarding and authentic Australian experience in Sydney.  

“Sydney is a dynamic city with many attractions that will give our distributors quite a unique travel experience. This is not only an incentive trip, but also a heart-to-heart interaction between Pro- Health and Sydney. Our delegates will be eager to learn the attractions, culture, and everything there is to experience in this metropolitan city,” said Mr Li.

“With help from Business Event Sydney, we are confident that the government  and city will render tremendous support to our group to ensure our distributors return home with unforgettable memories of Sydney in 2014!”    
 
Last financial year, BESydney secured 33 Asian corporate incentive events worth an estimated $57 million in EI. This represents over 50% of revenue secured by BESydney during 2012/13.  There is no doubt that Asia continues to become an increasingly important market for Sydney.  

In the first quarter of the new financial year, the bureau has already secured six Asian incentive events. Five of these events (see list below) will take place in Sydney by the end of December, reflecting the short-lead nature of the Asian incentive market.   

• ACE Life Indonesian Incentive: 29–31 July  2013, with 73 delegates and an estimated EI of $ 219,000 
• Estee Lauder China Incentive: 23–26 August 2013, with 152 delegates and an estimated EI of $606,000 
• Confidential incentive from India: 4–7 September 2013, with 174 delegates and an estimated EI of $695,000 
• Great Eastern Singapore Bancassurance Incentive: 27–30 September  2013, with 130 delegates and an estimated EI of $519,00 
• MCIS Zurich Insurance Malaysia: 19–23 September 2013, with  152 delegates and an estimated EI of $758,000 
• Joymain China Top Distributor Incentive Trip 2015: 3–8 March 2015, with 700 delegates and estimated EI of $2.8 million.

Important Milestone for Sydney International Convention Centre

Artists Impression of the New Sydney convention Centre

Development of the AUD$1 billion International Convention Centre Sydney (ICC Sydney) at Darling Harbour this week moved a step closer following the achievement of another important milestone.

The Australian Stock Exchange has been advised that financial close had been reached with Infrastructure NSW and the Sydney Harbour Foreshore Authority for the Public Private Partnership (PPP) of the NSW Government’s project to revitalise the 20 hectare site.

ICC Sydney will be operated by AEG Ogden, the leading venue management company in the Asia Pacific region and will feature a convention facility capable of holding four fully separated concurrent events of over 12,000 delegates and total exhibition capacity of 40,000 square metres.

Site preparation works will commence this month followed by demolition works in February 2014. Sydney ICC is due for completion due in December 2016.

AEG Ogden’s Director of Convention Centres, Geoff Donaghy said the new venue, featuring waterfront facilities in a prime CBD location in Australia’s leading city, was destined to become one of the most exciting major convention and exhibition facilities in the world.

“Even at this preliminary stage, it is attracting significant interest and strong demand worldwide.

“Business Events Sydney has confirmed that five international events have been secured for the venue and there are a further 60 expressions of interest from national association events as well as major exhibitions.

“In addition, by utilising AEG Ogden’s international operational and marketing experience and global venue network, we plan on taking business events through this venue to a new level,” he said.

Mr. Donaghy, who has also assumed the role as Chief Executive Officer for ICC Sydney said the next step was to establish the pre-opening office and commence recruiting the senior management team in early 2014.